Ex-Googlers Josh Lanzet and Jason Fahlstrom spent 24 combined years watching publishers and streamers drive purchase intent they couldn't capture. Their answer is Silvr, a proprietary computer vision engine that identifies products in any image or video, converting unstructured media into structured, monetizable product identity.

This white-labeled infrastructure helps content publishers strengthen engagement and revenue, while also serving as the MCP layer that agentic commerce will require to transact at scale.